PT - JOURNAL ARTICLE AU - Les Toop AU - Dee Richards AU - Tony Dowell TI - The leadership role of general practice in public health: advocating a ban of direct-to-consumer advertising of prescription drugs in New Zealand. 'Possums in the headlights?'. DP - 2003 Apr 01 TA - British Journal of General Practice PG - 342--345 VI - 53 IP - 489 4099 - http://bjgp.org/content/53/489/342.short 4100 - http://bjgp.org/content/53/489/342.full SO - Br J Gen Pract2003 Apr 01; 53