RT Journal Article SR Electronic T1 The leadership role of general practice in public health: advocating a ban of direct-to-consumer advertising of prescription drugs in New Zealand. 'Possums in the headlights?'. JF British Journal of General Practice JO Br J Gen Pract FD British Journal of General Practice SP 342 OP 345 VO 53 IS 489 A1 Les Toop A1 Dee Richards A1 Tony Dowell YR 2003 UL http://bjgp.org/content/53/489/342.abstract AB