TY - JOUR T1 - 15 000 TIMES 15 MINUTES JF - British Journal of General Practice JO - Br J Gen Pract SP - 973 LP - 973 VL - 56 IS - 533 AU - Marjory A Greig Y1 - 2006/12/01 UR - http://bjgp.org/content/56/533/973.abstract N2 - Do soap operas serve a purpose? Do they need to? In 1950 an everyday story of farming folk was launched on the wireless to educate the rural community of the Midlands in matters pertaining to agriculture and animal husbandry. The Archers subsequently became a national institution; one discussed and debated by rural and urban dwellers, rich and poor, men and women. Few TV ‘soaps’ have that honour. In many a social gathering the latest goings-on in Ambridge serve as a topic … ER -