<?xml version='1.0' encoding='UTF-8'?><xml><records><record><source-app name="HighWire" version="7.x">Drupal-HighWire</source-app><ref-type name="Journal Article">17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Greig, Marjory A</style></author></authors><secondary-authors></secondary-authors></contributors><titles><title><style face="normal" font="default" size="100%">15 000 TIMES 15 MINUTES</style></title><secondary-title><style face="normal" font="default" size="100%">British Journal of General Practice</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2006</style></year><pub-dates><date><style  face="normal" font="default" size="100%">2006-12-01 00:00:00</style></date></pub-dates></dates><pages><style  face="normal" font="default" size="100%">973-973</style></pages><volume><style face="normal" font="default" size="100%">56</style></volume><issue><style face="normal" font="default" size="100%">533</style></issue><abstract><style  face="normal" font="default" size="100%">Do soap operas serve a purpose? Do they need to? In 1950 an everyday story of farming folk was launched on the wireless to educate the rural community of the Midlands in matters pertaining to agriculture and animal husbandry. The Archers subsequently became a national institution; one discussed and debated by rural and urban dwellers, rich and poor, men and women. Few TV ‘soaps’ have that honour. In many a social gathering the latest goings-on in Ambridge serve as a topic …</style></abstract></record></records></xml>