TY - JOUR T1 - May Focus JF - British Journal of General Practice JO - Br J Gen Pract SP - 346 LP - 346 VL - 57 IS - 538 AU - David Jewell Y1 - 2007/05/01 UR - http://bjgp.org/content/57/538/346.abstract N2 - Ageing again, but this time it's about how we and our patients see it. The study on page 404 explores women's views of breast cancer risks. Some felt that age doesn't matter; others that it is commoner among women in their 40s and 50s; very few answered (correctly) that the risk continues to rise into the 9th decade. This may not surprise many readers. Our own preoccupations with cancer when it affects younger women is reinforced by advertising campaigns designed to raise awareness that use young, improbably beautiful bodies for the eye-catching photographs (the latest example is a campaign using young women in the public eye to publicise domestic violence). We do, however, have to consider where this sits in our attitudes towards ageing and what we should do about it. We know, for a start, that the record is not one that we can be proud of. Ann Bowling's leader on page 347 reviews studies of ways in which older patients … ER -