TY - JOUR T1 - The White Paper: a framework for survival? JF - British Journal of General Practice JO - Br J Gen Pract SP - 777 LP - 778 DO - 10.3399/bjgp10X532440 VL - 60 IS - 579 AU - Steve Ford Y1 - 2010/10/01 UR - http://bjgp.org/content/60/579/777.2.abstract N2 - Your editorial ‘The White Paper’ highlights the futility of past and present reforms.1 The urgent need to get it right cannot be understated. There are common themes to the past and present failures from which all should learn. If clinicians are permitted to concentrate on clinical work, productivity, and quality, then morale would rocket upwards.The NHS exists to ameliorate the fear of illness, injury, suffering, and death; the preventative and public health elements are subsumed within this. It does not have to do everything for everyone all the time.Taking the consultation as the starting point, proper assessment and advice about anything, any time, anywhere, for free — in person, by phone, by email/SMS, by Skype, or whatever — is the first requirement. People access health care because they do not have the answer to … ER -