TY - JOUR T1 - Assumptions kill JF - British Journal of General Practice JO - Br J Gen Pract SP - 213 LP - 213 DO - 10.3399/bjgp13X665440 VL - 63 IS - 609 AU - Saul Miller Y1 - 2013/04/01 UR - http://bjgp.org/content/63/609/213.abstract N2 - It is some years since I last received so much as a branded pen. I have even had to resort to buying the things. Still I am retraining myself, though: it remains a challenge to keep hold of the same worthless ballpoint all through my working day. Big pharma is changing. Their once bountiful supplies of freebies have dried up.Now those who peddled the freebies, the reps, are being culled too. They, like black rhino, find their territories gradually increasing to a point where one may never meet another of the same breed in a lifetime of wandering the landscape. Extinction beckons.Why is this? Does nobody consider me worthy of a sales pitch any … ER -