TY - JOUR T1 - Five biases of new technologies JF - British Journal of General Practice JO - Br J Gen Pract SP - 425 LP - 425 DO - 10.3399/bjgp13X670741 VL - 63 IS - 613 AU - Trisha Greenhalgh Y1 - 2013/08/01 UR - http://bjgp.org/content/63/613/425.abstract N2 - Back in 1983, I wrote a monograph (never published) called ‘No Such Thing as a Free Lunch’, which sought to expose the biases inherent in drug company-sponsored research and the hard-sell marketing of drugs to doctors.1,2 Over the subsequent three decades, we have seen a steady realisation by the profession that bias in drug trials and drug marketing is a real, widespread, and sinister phenomenon. While the battle to eliminate bias in the drug industry is far from over, the field is now at a stage where the problems are understood, a governance infrastructure exists, and a strong and well-organised counter-lobby cries foul every time the industry makes a claim it cannot fully substantiate. … ER -