TY - JOUR T1 - Why patients and doctors should watch <em>Inside Out</em> JF - British Journal of General Practice JO - Br J Gen Pract SP - 92 LP - 92 DO - 10.3399/bjgp16X683653 VL - 66 IS - 643 AU - Michael Bryant Y1 - 2016/02/01 UR - http://bjgp.org/content/66/643/92.abstract N2 - We live in an era of seemingly rising demand and reduced ability to self-manage. Patients want answers instantly to every problem, with the idea of a self-limiting illness increasingly under threat from a culture where it takes 10 minutes to get a new phone contract and even less time to buy a car. Access via the internet to more health information than ever before has fuelled the belief that any slight emotional or physical disturbance must signify some form of serious illness, thus warranting a visit to the doctor.Doctors feel the pressure to try to respond to these demands in order to make sure that patients feel they are taken seriously. In an increasingly litigious culture, we are all worried about missing a diagnosis, so are tempted to investigate and treat more. All this means that often there is a danger of unnecessary prescription in order to simply get the patient out of the room.Enter Inside Out, Disney … ER -