TY - JOUR T1 - Revitalising general practice: unleashing our inner scholar JF - British Journal of General Practice JO - Br J Gen Pract SP - 266 LP - 266 DO - 10.3399/bjgp17X691145 VL - 67 IS - 659 AU - Joanne Reeve AU - Adam Firth Y1 - 2017/06/01 UR - http://bjgp.org/content/67/659/266.abstract N2 - ‘I’m exhausted. I can’t do any more …‘These could be the words of very many of us, as our profession deals with some of its most profound challenges to date. But can adversity stimulate creativity?1 Our profession is at a crossroads — we have reached our very own Reggie Perrin moment.2 It is time for us to leave behind our Scientific Bureaucratic Medicine3 chains (policed referral pathways, mandatory measurement …) on the proverbial beach. And instead to reimagine ourselves, our job, and our role within the context of an intellectual profession leading the highest standards of person-centred health care. It is time to embrace our inner scholar.‘But I’m too busy seeing patients …’At the 2016 RCGP Conference, we traced the path in the sand for this new way of thinking by tackling three myths about academic general practice:Yet scholarship is an integral part of daily clinical practice. Every time we … ER -