TY - JOUR T1 - #GPToo JF - British Journal of General Practice JO - Br J Gen Pract SP - 340 LP - 340 DO - 10.3399/bjgp18X697829 VL - 68 IS - 672 AU - Saul Miller Y1 - 2018/07/01 UR - http://bjgp.org/content/68/672/340.abstract N2 - Here is something worth fighting for.‘Me Too’ originated in 2006 as part of a grassroots campaign aimed at empowering women who had experienced sexual abuse (https://metoomvmt.org). After over a decade of slow burn, it went viral in 2017. Thereafter it stands as a prime example of a media sensation, more and more individuals and media outlets joining it and feeding it. By now it is in the mainstream consciousness and in the process has widened into something more general about empathy and empowerment.1Note something here about the potential of a grassroots campaign encapsulating a simple idea.What has started me thinking about the power of this is actually a newsflash by NHS England:2 a programme that has … ER -