TY - JOUR T1 - Will reached communities become ‘hard to reach’ again? JF - British Journal of General Practice JO - Br J Gen Pract SP - 562 LP - 562 DO - 10.3399/bjgp21X717929 VL - 71 IS - 713 AU - Datapwa Mujong Y1 - 2021/12/01 UR - http://bjgp.org/content/71/713/562.abstract N2 - Nationally there has been a significant financial effort to increase the uptake of the COVID-19 vaccine through community engagement. Over £23 million was invested in Community Champions, and further funding was provided to clinical commissioning groups to tackle vaccine inequalities.1,2 This led to a growth of initiatives such as community vaccination hubs, multilingual media communications, vaccine discussions, and many other initiatives.1,3 Evidence suggests that community-centred approaches are an effective way of tackling health inequalities, and consequently many seldomly heard groups were engaged and heard during the pre-booster phase of the COVID-19 vaccine rollout.4,5‘Initiative decay’ is however likely to occur as the booster programme rolls out.6 … ER -