TY - JOUR T1 - Where is the sales pitch for NHS primary care careers? JF - British Journal of General Practice JO - Br J Gen Pract SP - 228 LP - 228 DO - 10.3399/bjgp22X719345 VL - 72 IS - 718 AU - Joel Brown Y1 - 2022/05/01 UR - http://bjgp.org/content/72/718/228.abstract N2 - I recently sat through a virtual careers presentation, hosted by a private healthcare provider. I honestly didn’t know what to expect; it sounded interesting and I didn’t read the small print before signing up. I was just curious to hear what they might have to say to early-career GPs wanting to explore their future options.At it turned out, this was a polished recruitment drive for a large, established private general practice conglomerate to lure GPs to go to work for the private sector instead of remaining within NHS primary care.The presentation emphasised how fast, efficient, supportive, and just how perfectly glorious everything would be for GPs as their employees, above every other employer in both private and public sectors. I … ER -