TY - JOUR T1 - A survey of the effects of a drug promotion campaign JF - The Journal of the Royal College of General Practitioners JO - J R Coll Gen Pract SP - 382 LP - 383 VL - 26 IS - 166 AU - G. Keele Y1 - 1976/05/01 UR - http://bjgp.org/content/26/166/382.abstract N2 - A postal survey which tried to test the impact of a drug-promotion campaign is described. One hundred and twenty randomly-selected general practitioners were circulated and a 74ยท8 per cent response was obtained. Of the responders, 92 per cent were aware of the existence of the preparation, and of these responders 69 per cent were unaware either of the pharmacologically approved name of the drug, or the fact that its pharmacologically active constituent was already available under another brand name. ER -