RT Journal Article
SR Electronic
T1 Drug advertising and prescribing
JF The Journal of the Royal College of General Practitioners
JO J R Coll Gen Pract
FD British Journal of General Practice
SP 538
OP 541
VO 28
IS 194
A1 Richard Dajda
YR 1978
UL http://bjgp.org/content/28/194/538.abstract
AB A study of the amount of drug advertisements received by general practitioners and the amount of the drugs practitioners prescribed showed a strong correlation of 0·80. Analysis suggests that a straight line graphic relationship provides the best fit for the results obtained. Further analysis of the quantity of advertising in relation to the amount of prescribing revealed two groups of drugs: those which were relatively more and those which were relatively less often advertised in proportion to the number of prescriptions issued for them.