RT Journal Article
SR Electronic
T1 Why family doctors should not advertise
JF The Journal of the Royal College of General Practitioners
JO J R Coll Gen Pract
FD British Journal of General Practice
SP 559
OP 562
VO 38
IS 317
A1 Julian Tudor Hart
YR 1988
UL http://bjgp.org/content/38/317/559.abstract
AB Medical care is a form of production of values, but not of commodities. This article argues that advertising as it is normally understood is not appropriate to general practitioner care. Acceptance of advertising by the medical profession would assist in the commercialization of a currently non-commercial relationship between doctors and patients. We should refuse to take this step and accept our responsibility to devise better futures than the market has so far been able to provide.